The Supporter Experience Blog
Insights & Ideas
Thoughts on customer experience, data strategy, and building purpose-driven organisations.
What Ryanair can teach us about Customer Experience
Surprising lessons from one of the world's most controversial airlines about what really drives customer loyalty.
Customer Journey Audit
A comprehensive audit conducted for NSPCC's Letter from Santa fundraising product.
Using AI to Turn Fragmented Data into Strategic Advantage
How Novo Nordisk used AI to transform fragmented customer data into actionable strategic insight.
Great customer experience doesn't happen by accident
A look at how Prostate Cancer UK built their customer experience and engagement strategy.
Christians Against Poverty's Experience and Engagement Dashboard
Exploring how to measure supporter experience and engagement in a meaningful way.
Engagement Scores: How to use them effectively
A practical guide to leveraging engagement data for planning and decision-making.
Supporter Centricity, Supporter Experience, and Supporter Engagement. What's the difference?
Clarifying the most frequently used terms in the charity sector's customer experience conversation.
Technology and tools for improving the supporter experience
Practical guidance for having better technical conversations with suppliers and making smarter tool choices.
Supporter Engagement Score Fundamentals
The foundational concepts behind supporter engagement scoring and how to get started.
Why does the supporter experience matter?
The case for putting supporter experience at the centre of your income strategy, with recommendations for improvement.
How the global pandemic might be the perfect opportunity to focus on the Supporter Experience
Why the disruption of 2020 created a rare window to rebuild supporter relationships from the ground up.
The Children's Society's Email Impact Score
How The Children's Society developed a scoring system to measure the real impact of their email communications.
Greenpeace's Supporter Journeys Infrastructure
Inside Greenpeace's approach to mapping and improving the end-to-end supporter journey.