About Us
I'm Anna. Let's work together.
We help purpose-driven organizations grow using meaningful customer experiences and data-driven strategy.
Our Founder
Anna Hessenbruch
Magnetic was founded by Anna Hessenbruch with 15+ years of experience working with purpose-driven organisations. She holds an MSc in Cognitive and Decision Sciences from UCL, with background in strategy design, customer-driven innovation, and data strategy.
"Anna has helped organisations of all sizes to centre the customer, understand their data, and increase income."
Magnetic works with organisations prioritising impact alongside outcomes, helping them design experiences that feel authentic, perform effectively, and deliver measurable results.
Our work is always...
How we approach every engagement
Personalised
We immerse ourselves in your mission and your audience's needs, to create experiences that truly move the dial.
Results-Driven
Customer Experience is sometimes seen as a fluffy, conceptual, nice-to-have. In reality, good CX is a crucial income strategy.
Customer-Centric
Customer-centricity is more about how operations and touchpoints understand customer needs. We help ensure experience dictates processes.
Our Newsletter
Stay in the loop
Get updates with case studies from NGOs and for-purpose organisations, roughly monthly.